Today I will talk about a company that failed when dealing with PR. The company itself is called Acciona. Is a Spanish company which its main aim is to build infrastructure. A few years ago, the company decided to change their corporate image. The main of the change was to promote social responsibility with the environment.
During a month, the company made a teaser campaign. After that, the company started to look for stakeholders. This was because they were planning to go out to the stock market. Everything was going fine to the company except that they forgot one thing: to inform their employees. The employees thought that the company was being sold. Protests started, and this gave a bad image of the company.
Regarding this situation, we can see as Acciona failed with their internal communication. The PR was being orientated to catch new investors, but nobody informed the employees. Regarding this we can see as it is very important to planificate PR actions globally, not only focusing on our objectives, but also keeping informed what we already have.
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