Monumental Spain

Spain can also be admired by the huge number of monuments all over the peninsula. The rich history of Spain goes from the times of the prehistory. The first stop we make in this analysis is in the Altamira caves. Located in the north of Spain, they have the best prehistoric paintings in the world. It is considered the Sistine Chapel of this type of art. They were pained around 15.000-12.000 b.C.

Our next stop is the Roman Empire. In Mérida, we can find one of the most amazing and well conserved roman theatres in Europe. Another roman construction is the Aqueduct of Segovia. Its length is 15 kilometres. It has 62 arches and its 28 meters high.

One of the most representative monuments of Madrid is the Monastery of El Escorial. It used to be the residence of the king back in the XVI century. It’s been declared world heritage. It occupies 33.327 m² and took 21 years to be built. 

The other Spain

If what you are looking is a peaceful and relaxing stay, Spain is also your destination. There is a wide range of rural tourism you can enjoy. The best way to get lost is choosing one of these destinations. One of the best is Cuenca. Located in the centre of Spain, this town is one of the most quiet and peaceful in Spain. There are plenty of rural hotels with the most demanding characteristics. Also, you will enjoy a beautiful and magical landscape. In Cuenca, you can enjoy a natural landscape very particular. 

One of the most significant is La Ciudad Encantada. This area is full of natural sculptures formed by the water and the wind over the centuries. Also, in this part there are many roman ruins and other things from past centuries such as gothic remains or different plazas. Also, this area has the cheapest hotels in Spain wich makes the visit even more desirable.  

Toletvm. A city to discover

Toledo is located just an hour form Madrid. This city used to be the capital of the Spanish empire. This city has a strong historic heritage. UNESCO declared this city world heritage in 1986.

The city is a mix of cultures. In Toledo, Catholics, Muslims and Jewish used to coexists. The city has been the scenery of many historical events and this is reflected in every street. Due to his strategic location, it was very hard to attack. This has made the city conserve most of its monuments nowadays. The richness of the city can be observed by its monuments. One of the main buildings is the Alcazar. This huge building used to be a roman palace in the III century. In the times of the empire, it was the residence of the emperor. Nowadays, the museum of the army and a library have the honour to be in it.

The city is known by its impressive wall. It surrounds all the southern part of the city. The north is protected by the Tajo River. One of the most important doors of the city is the Bisagra door. Its origin is Muslim and many of its shields remind us so. Many other buildings remind the visitor of the heritage left by the Muslims.

The Jewish heritage is present in the Barrio de la Juderia. This used to be a very rich cultural place. Many of the documents of the Empire and lots of translations were done in this part of the city. Also, lots of ceramic objects, as well as other hand made products were done in this part of the city.

The visitor can enjoy a city full of contrasts. Also, Toledo is well known because of its gastronomy. There are many places were typical food is served ready to satisfy the most demanding palates. 

Vamos a la playa

One of the best reclaims of Spain is the beach. And most of its good fame comes from the variety and quality of them. All around the Spanish coast you can enjoy the most beautiful coasts.

Southern Spain

These beaches are worldwide known. You can enjoy good temperatures all around the year. All is thought so that the tourists can enjoy their time here. You can find a wide variety of places to stay that can go form cheap places, to the most expensive and luxurious hotels. These parts also offer a spectacular gastronomy that will be enjoyed by everybody. Also, there are many places to visit. If you like history, Andalucia is the best place to visit. The remaining of the Muslim occupation of Spain is still present like in Granada, capital of Alandalus. This rich historic heritage contrasts with the most modern installations that will offer the visitor a great place to visit.

Northern Spain

If you are looking to escape from the busy city life the north of Spain is the best option. You can enjoy the virgin sites still able in this area. The richness of the vegetation with the preservation of the environment will make your stay very pleasant. Stress is forbidden in this part of Spain. Also, you can enjoy a wide range of extreme sports, apt for the most adventurous people.

Canary islands

The Canary Islands are a Caribbean paradise that you can’t hesitate to visit. Its location near the equator gives these islands a temperature of 25 degrees all over the year. Its volcanic origin gives the beaches a excellent quality. Also, as these islands are tax free, you can enjoy your stay spending not that much money.

Balearic Islands

The Balearic Islands are islands of contrast. You can enjoy a quiet and peaceful stay in many of the smaller islands. If on the other side you are looking to party, Ibiza is your destination. This island is known as the best place to have party not only in Europe, but also worldwide. The wide ranges of discos are known everywhere. If you visit this island you will want to come back.

If what you are looking is relax and enjoying your time on the beach,  don’t hesitate to come!

Madrid. About you

Over the past decade, Madrid has become one of the most touristic places not only in Spain but also in Europe. This huge evolution has been able thanks to the investment by the government on tourism. These actions have been encouraged to attract tourists from Europe.

And how can we explain this evolution. First of all, with the creation of the web page www.esmadrid.es. In this site, you can find whatever you are looking for when visiting Madrid. It’s orientated to both tourists and business. In reference to tourists, the web page has many options depending on which type of tourist you are. If you are a family, there are many places that you can visit by just clicking on the site. If you are a young person, the site also tells you the best places in Madrid at night or other types of activities you can enjoy. If you just want to enjoy the food or the touristic sites there is also plenty of information you can take.

On the other side, if you are looking for business in Madrid, there is also a wide range of aspects that you can find interesting. The business centre in Madrid is located in the north part of the city. The web page offers you information about infrastructures, conventions centres and many other things that can interest any business person.

The effort that the local government is putting into giving to Madrid a good image, is showing good results. It has succeeded to the point of being the most touristic city in Spain, over many other cities of the coast. 

http://www.youtube.com/user/spain#p/u/38/fj9extICOO4

Spain. Whatever you want?

Why did I choose Spain as a theme for my blog? Well, first because I’m Spanish. Second, because Spain is a country which tourism is one of our most important industries. Therefore, the Spanish government dedicates a lot of effort to promote Spain among other countries to catch tourists. I wanted to know how Spain was promoted outside our frontier.

The first thing that caught my attention was that one of the main aspects that characterized Spain (according to the web page www.spain.info) was nightlife. There is a very big interest on informing the visitors that in Spain you can have 24 hours party. This is interesting because it reflects the Spanish character of being people who like nightlife.

The truth is that the government is trying to put control over this. It is true that its easy to find places open anytime at night, but also the number is being reduced. It is interesting how in one hand they are trying to attract tourists using this, but on the other they are reducing the nightlife.

Apart of this, I think this is a good way to attract young people, sun, beach and party. Three ingredients that no one could reject.

http://www.youtube.com/watch?feature=player_profilepage&v=kKBN11-txxA

Acciona. An example of failure in PR

Today I will talk about a company that failed when dealing with PR. The company itself is called Acciona. Is a Spanish company which its main aim is to build infrastructure. A few years ago, the company decided to change their corporate image. The main of the change was to promote social responsibility with the environment. 

During a month, the company made a teaser campaign. After that, the company started to look for stakeholders. This was because they were planning to go out to the stock market. Everything was going fine to the company except that they forgot one thing: to inform their employees. The employees thought that the company was being sold. Protests started, and this gave a bad image of the company.

Regarding this situation, we can see as Acciona failed with their internal communication. The PR was being orientated to catch new investors, but nobody informed the employees. Regarding this we can see as it is very important to planificate PR actions globally, not only focusing on our objectives, but also keeping informed what we already have.